A conceptual package of social media graphics for the NHL’s Montreal Canadiens’ 2019-20 season

After coming off a surprisingly strong 2018-19 season, the Montreal Canadiens were set to enter the 2019-20 season as underdogs yet again, with most fans and analysts predicting them to finish low in the standings. This social media graphics package plays on the theme of being the underdog and proving the doubters wrong.

This project effectively solves a very real design problem since every NHL team needs a brand new social media campaign for each season. Through the use of recurring design elements and a uniform look, this conceptual social media package helps the Habs stand out on their fans' social feed. It demonstrates my ability to design bilingually and it showcases my strengths in creating a compelling social media aesthetic for a sports team.

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